Mini's n More · Brand Roadmap
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1
Step 1 of 7 · ~14 days

Brand Sprint

Four short modules. Type your answers, upload your founder video and farm photos, and download the full brief any time. Everything you give here powers Steps 2–7.

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Next: 360° Analysis
Sprint completion0 / 20 fields
Sub-step 1.1
10–15 min founder call · 2 uploads

Brand Discovery

We sit with you for a short, focused 10–15 minute conversation, then ask you to record one founder interview and share farm/sourcing photos. That's it — these three artefacts give us the soul of Mini's n More.

What we will do

Our Steps

  1. 1
    Day 1
    10–15 min discovery call with the founder (Zoom / phone).
  2. 2
    Day 2–3
    You record a 3–5 min founder interview video on your phone (questions sent in advance).
  3. 3
    Day 2–3
    You upload 8–10 photos from the organic cotton farm + production unit.
  4. 4
    Day 4
    We map your audience archetypes (parents, gifters, Karnataka/Odisha retailers).
  5. 5
    Day 5
    We compile the Brand Soul Document and share for your sign-off.
What we need from you

Your Inputs

The exact moment you said 'this needs to exist for Indian babies'.

0/2000

Personal experience? Skin issue with synthetic? Gap in market?

0/2000

Phone selfie video is perfect. We'll send a script.

Raw cotton, weavers, dyeing, stitching, packing — anything authentic.

Age, city, monthly income, where she shops, how she discovered you.

0/2000
What you'll receive

Your Outcomes

  • 1-page Brand Soul Document
    → fuels: About page + retailer deck cover
  • Founder origin story (long + short version)
    → fuels: About reel + Step 7 templates
  • 3 audience archetype cards
    → fuels: Step 3 targeting + Step 5 content hooks
  • Cotton farm visual library
    → fuels: Step 6 calendar — 'Behind the cotton' series