30 Days Calendar
A 30-day storyline — tease, launch, then turn buyers into fans. One idea per day, locked in.
Our Steps
- 1Pre-launch · Days 1–10Mystery teasers, VIP waitlist, mom-panel unboxing, AR filter, pediatrician proof.
- 2Launch · Days 11–20Founder Live, demo reels, WhatsApp broadcast, pop-up boutique, press roundup.
- 3Post-launch · Days 21–30UGC hashtag, loyalty club, subscription, referral, festive pre-order, recap.
Your Inputs
Your Outcomes
- 30-day post-by-post storyline→ fuels: Daily ops calendar
- Pre-launch waitlist + AR filter brief→ fuels: Day 1–10 momentum
- Founder live + pop-up boutique playbook→ fuels: Launch week revenue spike
- Loyalty + subscription + referral kits→ fuels: Post-launch retention
Confirm every day's idea
Tick yes on what we ship, no on what we swap, — for ones to revisit before launch week.
Days 1–10 · Pre-Launch (tease)
Build mystery, capture VIP waitlist, line up influencer panel.
Slow-mo close-up of organic cotton, no logo. Text overlay: 'Karnataka & Odisha — meet you soon.'
Handwritten-style notes on cream paper: 'I started this brand because my baby's first rash broke me.'
30-sec cinematic from Odisha weaver's home — show the human behind every motif.
Personal voice note from founder: 'Be one of the first 500. Free onesie waiting for you.'
10 micro-moms receive secret box, react on camera — embargoed reels release Day 10.
Filter that puts a tiny halo + 'Future Mini' badge on baby photos. Drives shares.
3 fabric prints — followers vote which one we launch first. Co-creation = ownership.
Real doctor explaining why GOTS-organic matters in baby's first 1000 days.
Founder letter with mood-board imagery and a 'reserve your gift box' CTA.
All 10 mom-panel reels drop in same 4-hour window. Social proof flood.
Days 11–20 · Launch (open the doors)
Founder live, social-proof flood, pop-up + cart rescue.
1-hour live: brand story + first product reveal + giveaway every 10 min.
Side-by-side: irritated baby skin in tagged onesie vs calm in Mini's. Pure proof.
Founder voice note + clickable catalog. 'You waited. Your gift box is ready.'
Scan QR → see the farm, the weaver, the lab test. Trust, visualised.
Festive babywear shoot in front of Konark sun temple. Cultural pride hook.
1-day boutique with 'photo your mini' corner, lullaby playlist, on-the-spot name embroidery.
First 20 unboxings, edited as a 45-sec emotional cut with original music.
Sticker chains. Every tag = entry to win a gift box.
'As seen in YourStory, The Better India.' Trust stack delivered to inbox.
'Did your little one's wishlist get interrupted? Here's 10% off.'
Days 21–30 · Post-Launch (turn buyers into fans)
UGC engine, loyalty club, subscription, festive pre-order.
Cinematic montage of customer photos. Promise: feature one mini per day.
Allura-script invite card with perks: birthday gift, early access, 5% lifetime cashback.
Mom from Cuttack journals one outfit through 30 washes. Honest, raw, reassuring.
Branded shareable card. Trackable links. Leaderboard for top referrers.
Doctor-led tips: 'How to choose baby's first wardrobe' — Mini's woven in naturally.
'A new size every 3 months, never out of clothes.' Onboard top 1,000 customers first.
Tissue rustle, ribbon pull, milestone card placement. Premium unboxing tease.
Mini's first festive collection — yellow, terracotta, gold motifs. Pre-book opens.
30-sec direct address: 'You made our first month. Here's what's next.'
Numbers, faces, milestones — beautifully laid out as a shareable carousel.