Weekly Content Calendar
One repeatable week — every day with a vibe, every post with a job. Showing up like a friend, never spammy.
Our Steps
- 1Day 1Lock the 7 daily themes (Motivation, Tip, Wholesome, Throwback, Festive, Showcase, Soft).
- 2Day 2–3Script all 21 weekly posts with hook · proof · CTA.
- 3Day 4–5Batch shoot reels and carousels for the entire week.
- 4Day 6Schedule via Meta Business Suite + WhatsApp Broadcast.
- 5WeeklyPerformance review — top reels go to ads, low performers retired.
Your Inputs
Your Outcomes
- 21-post repeatable weekly calendar (3/day)→ fuels: Always-on social presence
- Per-post script (hook · proof · CTA)→ fuels: Step 7 templates
- Weekly newsletter + WhatsApp broadcast plan→ fuels: Owned-channel revenue
- Performance review template→ fuels: Continuous creative improvement
Confirm every slot
21 posts in a perfect week. Tick yes on what's confirmed, no on what we'll swap, — to leave for later.
Monday · Motivation Monday — Founder & Story
3 posts — pick which slots are confirmed for this week.
Why we built Mini's n More — 30-sec founder address — origin moment, vision, what makes Mini's different. Native subtitles.
'What's your Monday wish for your mini?' — Sticker question · re-share top answers in the evening.
Inner Circle — week ahead preview — Sneak peek of new arrivals + Friday flash-drop hint.
Tuesday · Tip Tuesday — Education & Trust
3 posts — pick which slots are confirmed for this week.
5 things to check in baby clothes — Pediatrician-led checklist. CTA: 'See how Mini's matches up.'
'Tagless = no more itch' demo — Side-by-side comparison · close-up baby skin · proof in 15 secs.
Long-form: best fabrics for newborns in India — 1,200-word guide ranking organic, muslin, bamboo · internal link to PDP.
Wednesday · Wholesome Wednesday — UGC & Community
3 posts — pick which slots are confirmed for this week.
#MyMinisMoment featured customer — Repost the week's best customer reel · tag mom · 1-line story.
Mom-circle poll: festive print vote — 3 prints · followers vote · winner goes into next drop.
'Real moms · real reviews' — 5-card carousel of verified review screenshots + outfit photos.
Thursday · Throwback Thursday — Craft & Culture
3 posts — pick which slots are confirmed for this week.
Behind the loom — Sambalpuri Ikat — Cinematic 30-sec from Odisha weaver's home · story-led, slow-cut.
Karnataka motifs we love — Mysuru silk, sandalwood, jasmine — explainer carousel + product link.
'Tomorrow at 11 AM' teaser — Drop alert with thumbnail · 'reply DROP to be first in line.'
Friday · Festive Friday — Drops & Gifting
3 posts — pick which slots are confirmed for this week.
Weekly drop · founder live walkthrough — 20-min IG Live · 3 new SKUs · Q&A · giveaway every 5 min.
Festive gift bundle reveal — Unboxing-style reel · product, packaging, milestone card · CTA to bundle.
Friday newsletter — new in this week — 3 hero products · 1 founder note · 1 customer story · single CTA.
Saturday · Saturday Showcase — Lifestyle & Lookbook
3 posts — pick which slots are confirmed for this week.
'A Saturday in Mini's clothes' — Day-in-the-life vignette — morning, play, nap, evening — soft music.
Lookbook: Sunday best — 5 hero outfits photographed editorial-style · designed for screenshots.
'Tag us in your Saturday outfit' — Tag-to-feature prompt · re-share through the night.
Sunday · Sunday Soft — Reflection & Repeat
3 posts — pick which slots are confirmed for this week.
Lullaby reel — 'memories forever' — Slow-mo cuts of babies in Mini's · Odia or Kannada lullaby track.
Size-up reminder broadcast — Targeted to 3-month-old buyers · 'Time to size up?' + 10% off.
Sunday letter from the founder — Short reflective note · this week's customer of the week · next week tease.