Mini's n More · Brand Roadmap
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7
Step 7 of 7 · Month-1 always-on creative kit

Templates & Content Preparation

A practical, low-cost monthly content kit for Mini's n More — built around the channels we'll actually run every week: Facebook, Instagram, YouTube and printed pamphlet inserts that go inside retailer packaging. Studio shoots are kept optional (extra cost, only when truly worth it).

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30 Days Calendar
Step completion0/31 decisions · 0/6 inputs
What we will do

Our Steps

  1. 1
    1. Concept & script
    Hook · proof · CTA — 3-line scripts mapped to funnel stage and channel (FB / IG / YT / pamphlet).
  2. 2
    2. Asset gathering
    We use product photos, founder phone clips, customer UGC and farm visuals you already have. No mandatory shoot.
  3. 3
    3. Optional studio day
    If you want a polished hero shoot, we organise a 1-day batch shoot — costed separately and approved before booking.
  4. 4
    4. Editing & design
    Reels & shorts edited in CapCut · carousels & pamphlets designed in Figma · brand fonts, colours, logo lockup applied.
  5. 5
    5. Approval & schedule
    Founder sign-off in shared Drive · queued in Meta Business Suite (FB+IG), YouTube Studio and WhatsApp Broadcast.
  6. 6
    6. Performance review
    Weekly: top reels promoted as ads, low performers retired. Pamphlet design refreshed every 60 days.
What we need from you

Your Inputs

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What you'll receive

Your Outcomes

  • Monthly always-on kit (no shoot needed)
    → fuels: FB · IG · YouTube · WhatsApp · pamphlet
  • 15 Reels / Shorts ready to publish
    → fuels: Instagram Reels + YouTube Shorts + Facebook Reels
  • 12 Carousels + 12 Stories
    → fuels: Instagram, Facebook feed and stories
  • 2 printed pamphlet designs (front + back)
    → fuels: Inserted in every retailer order across Karnataka & Odisha
  • Optional shoot — quoted only if confirmed
    → fuels: Premium hero films, when budget allows
Step 7 · Pick what's in the kit

Always-on essentials · optional add-ons

Tick what's in the monthly retainer (no extra cost) and what's an add-on (studio shoots, premium films). Yes = include · No = skip · — = decide later.

✅

Always-on monthly kit (included — no shoot needed)

Built from your existing photos, phone clips and customer UGC. Zero studio cost. This is what we'll deliver every month, like clockwork.

0/7
15 Reels / Shorts (per month)

Cross-published to Instagram Reels, YouTube Shorts and Facebook Reels — phone-friendly, hook-led, captioned in English + Kannada / Odia.

12 Carousels (per month)

Educational, founder confessions, customer reviews, festive lookbooks, gifting guides — designed for IG + Facebook feed.

12 Stories (per month)

Polls, drops, behind-the-scenes, repost UGC, festive teasers — keeps the brand alive between feed posts.

2 long-form YouTube videos (3–5 min)

Founder Q&A, fabric explainer, factory walk-through. Edited from phone clips. Anchor content for SEO + trust.

WhatsApp broadcast templates (8 messages)

Welcome, order, shipped, delivered, abandoned cart, festive drop, referral share card, size-up reminder.

2 printed pamphlet designs (front + back)

A5 / DL format, ready for press. Goes into every retailer parcel as a brand insert. Refreshed every 60 days.

Logo, badges & brand marks

Primary lockup, monogram, 'GOTS organic', 'BIS certified', 'Made with love in India' — used everywhere.

Comments on Always-on monthly kit (included — no shoot needed) · 0
💎

Optional add-ons (extra cost — only if confirmed)

These give a premium edge but are NOT mandatory. We'll send a separate quote and only book once you approve.

0/6
1-day studio / outdoor shoot (batch 8–12 reels)

Real babies, props, fabrics, founder, location pre-scouted. Quoted separately based on city, models and crew.

Founder Origin Film (60–90 sec)

Cinematic story of why Mini's exists. Pinned reel + ads + PR. Add-on.

'Behind the Loom' documentary reel

Sambalpuri Ikat (Odisha) or Mysuru silk motifs (Karnataka). Travel & weaver coordination cost.

Pediatrician endorsement reels (Kannada / Odia)

Real doctor on camera. Doctor fee + shoot day costed separately.

Premium ASMR unboxing film

Tissue, ribbon, milestone card. Studio table-top setup.

Lullaby 'Memories Forever' film

Slow-mo babies in Mini's · regional lullaby track. Music licensing + edit add-on.

Comments on Optional add-ons (extra cost — only if confirmed) · 0
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Channels we'll actively run

Confirm where we publish. Default focus: Facebook, Instagram, YouTube and offline pamphlet inserts.

0/5
Instagram (Reels + Carousels + Stories)

Primary brand channel. Daily posting.

Facebook (cross-posted from IG via Meta Business Suite)

Reaches Tier-2/3 parents in Karnataka & Odisha. Zero extra effort.

YouTube (Shorts + 2 long-form per month)

SEO + long-tail discovery. Builds long-term trust.

WhatsApp Business (broadcasts + catalog)

Highest-converting owned channel. Drops, festive offers, size-up nudges.

Printed pamphlet inserts inside retailer parcels

Offline brand-building across Karnataka & Odisha stores. Refreshed every 60 days.

Comments on Channels we'll actively run · 0
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How we produce — the workflow

Tick which steps we own end-to-end vs co-own with your in-house team.

0/6
1. Concept & script

Hook · proof · CTA — mapped to funnel stage.

2. Asset gathering (no shoot)

Use existing photos, phone clips, UGC and farm visuals.

3. Editing & design

CapCut for reels · Figma for carousels & pamphlets · brand fonts and colours applied.

4. Approval & schedule

Founder sign-off in shared Drive · queued in Meta Business Suite + YouTube Studio + WhatsApp Broadcast.

5. Pamphlet print coordination

We hand off press-ready PDFs; you confirm the local printer (Bengaluru / Bhubaneswar).

6. Weekly performance review

Top reels promoted to ads, low performers retired, templates refreshed quarterly.

Comments on How we produce — the workflow · 0
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Month-1 creative output

Confirm the monthly volume. This is what lands in your shared Drive every month.

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15 Reels / Shorts delivered & scheduled
12 Carousels delivered & scheduled
12 Stories delivered & scheduled
2 long-form YouTube videos published
8 WhatsApp broadcast templates ready
2 print-ready pamphlet PDFs handed over
Reusable template library (Figma + CapCut) handed over
Comments on Month-1 creative output · 0

Notes & comments for this whole step

Anything that doesn't fit a single lever — questions, blockers, brand-side context. Saved for the full team and exported into the Excel brief.

Step-level comments · 0
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