Mini's n More · Brand Roadmap
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Step 4 of 7 · From scroll to advocate

Sales Funnel

Six stages. One simple journey — turning a quiet scroll into a loyal Mini's mom (who tells all her friends). Tick what's in for launch on each lever.

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Step completion0/28 decisions · 0/5 inputs
What we will do

Our Steps

  1. 1
    Day 1–3
    Map every funnel stage to a creative + offer + KPI.
  2. 2
    Day 4–6
    Set up WhatsApp opt-in, welcome 10% off and cart-recovery flows.
  3. 3
    Day 7–10
    Build pediatrician QR cards, UGC #MinisMilestone hashtag, referral cards.
  4. 4
    Day 11–14
    Launch loyalty club + size-up subscription mechanics.
  5. 5
    Ongoing
    Weekly review of stage conversions and creative refresh.
What we need from you

Your Inputs

What you'll receive

Your Outcomes

  • 6-stage funnel map with creative + offer + KPI
    → fuels: Daily ops dashboard
  • WhatsApp nurture sequences (welcome, size, recovery, loyalty)
    → fuels: Owned-channel revenue
  • Loyalty club design — Mini's Inner Circle
    → fuels: Repeat / retention KPI
  • Referral mechanic with leaderboard
    → fuels: Word-of-mouth growth
Step 4 · Stage by stage

Pick your funnel mechanics

Targets shown are healthy benchmarks for a premium babywear D2C in India.

👀

Attention — target 100% reach

First job: make a tired mom stop scrolling. Bold reels, founder hooks and festive teasers do the heavy lifting.

0/4
Reels challenges
Influencer waves
PR + parenting press
Pediatrician QR cards
💭

Interest — target 60% click-through

She's curious. Now we earn the click — story-led product pages, gentle education and the founder's own voice.

0/4
Carousel education
Founder live Q&A
QR traceability proof
Behind-the-craft reels
💖

Desire — target 30% add-to-cart

She wants it for her baby. Real-mom UGC, glowing reviews, gift framing and 'limited drop' urgency tip her over.

0/4
#MinisMilestone UGC
Verified review wall
Gift bundles
Limited festive drops
🛒

Conversion — target 12% checkout

Make checkout a 30-second job — UPI, COD, free shipping over ₹999, and WhatsApp sizing help one tap away.

0/4
Welcome 10% off
WhatsApp checkout assist
Cart recovery (3 nudges)
Free shipping > ₹999
🔁

Retention — target 35% repeat

Babies outgrow clothes in weeks. We bring her back with size-up nudges, milestone reminders and birthday surprises.

0/4
Milestone reorder reminders
Size-up subscription
Birthday outfit offer
Loyalty club perks
📣

Advocacy — target 15% refer

Happy moms become our best salespeople — referrals, UGC contests and a private WhatsApp circle do the talking.

0/4
Referral give-₹200 / get-₹200
UGC contests
Mom-circle ambassadorships
Founder thank-you DMs
🛠️

Funnel infrastructure

0/4
Traffic sources

Meta ads · Google search · influencers · referrals · pediatrician QR.

Lead capture

Welcome 10% off pop-up · WhatsApp opt-in · IG DM autoresponders.

WhatsApp nurturing

Size guidance · gift suggestions · cart recovery · loyalty broadcasts.

Advocacy loop

Referrals · UGC contests · mom-circle ambassadors · founder DMs.

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